The Rich Moose Makes Some Changes

Edited Photo. Source: Flickr - Caroline Granycome

For the past six months, I've been blogging hard. Three posts a week for six months was the first goal I set for myself when starting this blog. With most of the posts averaging 600-800 words, over the past six months I've cranked out more than 50,000 words on finance! Between rough drafts, polishing, changes, etc. that number is actually quite a bit higher.

All in all, it's been a great experience so far! I've been able to write (which I enjoy and haven't done for a long time before this blog), learn a lot about WordPress, have some good conversations with blog readers, and further educate myself on topics of personal finance.

Blogging is also motivating when it comes to our own finances. Since January, our investment accounts have ballooned approximately $121,000. I'm happy about where our investments are going and I hope you have been similarly rewarded!

Current Blog Statistics

I would like to share some of the stats of the blog so far:

  • Average Page Views per Month: ~1,200
  • Average Sessions per Month: ~500
  • Average Unique Visitors per Month: ~230
  • Average Time per Session: ~4:00 minutes
  • Total Posts: 75
  • Total Page Views: 5,950
  • Repeat Visitors: ~65%

I haven't worked hard to promote the blog so I'm pretty happy with these numbers. I would rather the blog grow organically with readers who return again and again than focus hard on promotion to get a lot of one-time visitors.

That said, I hope when the taboo topic of money come up at work or with friends you are happy to share this blog with them!

Since the blog doesn't cost a lot of money to run (under $100 per year), I will continue to keep the blog ad-free. I've also earned a bit through Questrade referrals which has partially offset the cost of the blog.

Changes to the Blog

I'm going to be changing the format of the blog a little bit starting this month. Instead of three posts per week, I'm going to drop down to two posts per week.

I believe this will change the traffic patterns of the blog. I know people have busy lives, myself included, so I think it makes more sense to have blog readers come to the blog and read one or two pages per session instead of going back for a week or two and reading three or more posts per session.

This should reduce the time of the site to less than 2:00 minutes per session. I think everyone can spare a few minutes twice a week for some ruminant financial wisdom!

The nature of the blog posts are also going to change. Until now, many of the posts are focused on broad topics around personal finance. I try to simplify them for easy understanding, but it can be boring to read about money, saving on taxes, and investing post after post.

Introducing: The Rich Perspective

On Tuesday evenings I will publish a post that's related to current events and how they tie into your finances. These posts should be entertaining to read. They will cover topics like news, politics, research, and business and how they relate to personal finance.

The posts will be modeled after Opinion columns you may read in a newspaper or online media platform. I hope The Rich Perspective will encourage some thought-provoking discussion from readers in the comments section!

Following this week, The Rich Perspective will be posted every Tuesday except the first Tuesday of each month. The first week of the month will still be Update time. I will continue to share our financial picture through Net Worth Update and convert you to low cost indexing with the RM Balanced Portfolio Update.

Financial Topic Blogging

On Friday evenings you can continue coming back for posts that dive into personal finance strategies. However, the posts are likely to be a bit longer – often drifting over 1,000 words.

The longer posts will allow me to condense topics that are currently spread across multiple posts into single posts. By sharing longer posts, I hope the strategies I discuss will be easier to follow.

Thanks for supporting the blog! Continue to share with your friends and family and I hope you enjoy this next step for TheRichMoose.com!